Caveat Emptor
Sporting goods retailer fined $1.7 million for misleading consumers
"In the case of Sport Chek, they were suggesting their prices had been discounted by a certain percentage when compared to their own regular prices, and that wasn't the case," Rosen said. [emphasis mine]
I used to work for a quite well known electronics retailer in the early 90's. When I asked about the fact that the "on sale" prices were exactly the same as when the item in question wasn't "on sale" I was told this little gem which has stuck with me ever since:
"Technically, everything in the store is on sale, all the time. The flyer is just advertising the fact."
Buyer beware.
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Gross Display of Most Naked Capitalism
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