Low-Cost Marketing Tactics
Domestic violence T-shirt called 'disgusting'
Free speech is a tricky issue sometimes, and sometimes that means defending the right to say something that personally disgusts us. Funny though: Canada really doesn't have free speech. We have "anti-hate" legislation and the CRTC, whose raison d'etre appears to be to protect our sensitive ears from Howard Stern. But bringing the appartatus of the state to bear on a tasteless t-shirt?
Premier Dalton McGuinty says he's not amused by the message.
"It's certainly something I find reprehensible, personally. I'll leave it up to the attorney general to determine if it is illegal," he told reporters Thursday at Queen's Park. "But I don't think it's in keeping with the standards shared by the people of this province."
"It's certainly something I find reprehensible, personally. I'll leave it up to the attorney general to determine if it is illegal," he told reporters Thursday at Queen's Park. "But I don't think it's in keeping with the standards shared by the people of this province."
Yes people of Ontario: your embattled premier is spending his time looking into t-shirts. No wonder the finances are a mess.
Ontario Attorney General Michael Bryant is equally appalled and calls the selling of the shirt "disgusting.'' He says he needs to find out more about the shirt, but he'll look into whether it violates hate crimes.
Might as well call it a "thought crime." I mean honestly, you can't BUY this sort of advertising. This little gift shop is going to sell HUGE numbers of this t-shirt.
A resident of a local women's shelter organized the demonstration and called the T-shirt "offensive.''
Of course it's offensive. That was the whole plan. Nice national exposure for a little Niagara Falls gift shop. Just the thing for Christmas for the young nihilists who want to piss off their parents EVEN MORE than they already do now. And the local do-gooders have played right into the store owners' hands...
Falle told the St. Catharines Standard last week: "Obviously it's in poor taste... It's more to mock the ignorance of a man who hits his woman."
Yeah...Right.
That being said, our entire line is centered around poking fun at taboo subjects like violence, suicide, religion, and death. To take these images at face value, is reactionary at best.
Sure, it's not just about creating controversy so that others do your marketing for you, is it?
What do you want to bet that if no one had made a stink about this, most of those shirts would've wound up in the trash? How much do you want to bet that the people who buy these shirts are only doing so because of the shock value?
What do you want to bet that none of these shirts are actually worn?
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