Maybe I AM NOT CANADIAN!
Molson's is gonna get so razzed over this by their competition, especially considering how they wrapped themselves in the flag with their Joe Canada - I AM CANADIAN rant.
MONTREAL - Molson Inc., Canada's last major domestically owned brewer, confirmed yesterday it is in "advanced discussions" to merge with Adolph Coors Co., the Colorado-based brewer of Coors Light.
But merging would help neither company solve their core problem of propping up sales of their sagging flagship brands. "You put two struggling, medium-sized brwers together, you could just get a bigger struggling brewer," said Veritas Investment Research analyst Michael Palmer.
Translation: Ugly parents usually make ugly babies.
I drank Molson's in high school and in early university, usually because that's what the older (legal) kids were selling off to us underaged losers. I didn't like it, but I wasn't drinking for taste in those days, and Molson sure didn't provide any. For the longest time Canadian beer brands have suffered from the conceit that on the whole Canadian beers were better because they were Canadian, no effort to actually make something that tastes better.
That's why they're losing market share.
Today I stick to the microbrews, which I gotta say are quite a bit better out west...
I'm with you on the microbrews, but I always thought that Molson was one of the better mass produced lagers.
Posted by John Rogers on 07/21 at 03:41 AMCompared to what? Of the mass-produced it was drinkable, just. But then again, beer is a personal thing. I love bitter and I love stout, but some friends just want to retch when they try them...To each his own.
Posted by Ray on 07/21 at 10:09 AMBe sure to sample some of the Big Rock line. A great choice of brews from Calgary.
Posted by on 07/21 at 08:34 PM- Posted by Ray on 07/21 at 09:36 PM
mmmmmm.... Big Rock Grasshopper... wheat beer... very refreshing.
Posted by on 07/22 at 08:06 AM
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