When the Sheep do something unexpected...
Chevy's 'Make Your Own Tahoe Commercial' idea not exactly going as planned
As part of a creative new ad campaign for the new Tahoe, General Motors has teamed up with Donald Trump's 'The Apprentice' franchise to create a website that allows prospectives to make their own commercials online. The website allows readers to select backgrounds, video shots, and input text in an attempt to win prizes ranging from a Jackson Hole Getaway to a trip to the Major League Baseball All-Star Game.
Rather predictably, however, certain surfers have been using the spot-building website for purposes that don’t exactly put Chevrolet’s newest in the best light. Unfortunately, GM's webmeisters appear to be asleep at the wheel, as we can't imagine these derogatory ads staying up on purpose.
Rather predictably, however, certain surfers have been using the spot-building website for purposes that don’t exactly put Chevrolet’s newest in the best light. Unfortunately, GM's webmeisters appear to be asleep at the wheel, as we can't imagine these derogatory ads staying up on purpose.
Click the links. Hilarity ensues
1 | 2 | 3 | 4 | 5 | 6
What is this? 1995, and oil is still in the teens per barrel price range?
Did the braintrust at GM actually think that everyone still shares the belief that SUV's are the greatest ever thing in the world?
Did they think that the barking seals they consider the general public to be would fall all over themselves to fawn over the latest representation of suburban soccer-mom arrogance and disdain for others on the road? (Full Disclosure: Yes I am biased against these behemoths and their purchasers desires to be "safe" even to the point of endangering the rest of the general public by driving vehicles waaaayyy too heavy to do anything other than kill the poor bastards they happen to smash into. But they don't really care about other people on the road do they? As long as they and their whiny brats are "safe.")
And considering the braintrust of candidates on The Apprentice Season 5: So Very Tired... is it any wonder that no one is monitoring the slagging that the general public is heaping upon this un-needed and un-wanted piece of crap.
Why is every Apprentice challenge some kind of 2nd year Business school marketing exercise? Next corporate victim irrepairably damaged by this crew of disfunctional MENSA-morons is Arby's. Can roast beef survive? Find out Monday.
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And Lastly...
I'm not even talking about the 12 mpg environmental impact: I'm talking about real physical impact - Two Honda Civic's having a fender bender might not be that bad. A Honda and a SUV collision is much more deadly...for the Honda driver and passengers.
Armor-plating shouldn't be a substitute for proper driving skills - but sadly, people seem to think this is the case - all wrapped up in the name "safety"